The human touch

CAM magazine, Issue 95

This profile of Professor Caroline Basset, Director of Cambridge Digital Humanities, explores what it means to be human amidst the proliferation of AI and asks what AI is if not a reflection of ourselves and our own own biases. For her portrait, we leveraged the sci-fi aesthetic to question whether Professor Basset, like Deckard, is in fact a replicant.

Photography
Sara Agutoli

Art direction
Rob Flanagan

Publication
CAM

Client
University of Cambridge

Agency
YBM

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